Obviously, a business owner considers all sorts of branded goods at the start of a promotional merchandising campaign. Lets just consider the benefits of branded jeans.
Jeans are the favourite article of wear for most people, and this includes people of all ages, social and professional groups. Yves Saint-Laurent, the fashion specialist himself said, "I wish I had invented blue jeans: spectacular, practical, relaxed and nonchalant." Let the logo merge with the design of the branded jeans itself so that it becomes a statement of style.
Now consider where those jeans will take you: And the answer is, the people who wear these customised jeans will be everywhere, because the jeans is no longer simply informal wear - these days people in many categories of business can wear it to work as well.
Lets discuss a few strategies for distributing this interesting article of wear...
This sort of strategy will be especially effective if you arrange the trip with the firms of your customers - consider just how much more likely these people will be to deal with people from your company, with this sort of positive association. A simpler strategy would be to hand branded jeans out to teenagers at community events - teenagers love jeans and will wear them absolutely everywhere.
Jeans are also the favourite wear for people who do a lot of physical labour. Electricians, plumbers, carpenters and similar trades all prefer jeans to any other kind of clothes: jeans are reliable, durable, comfortable in use, have lots of pockets to store useful things and tools. And these people visit all sorts of places - present them a pair of jeans with your message on it, and information about you and jeans.html">your company will travel from office to office, from one organisation to another, and even into people's homes - and everywhere they go, they will open new spheres of influence for your company.
By Paul Sung
Summarized By Eri Rm
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